ACCOR

Accor is one of the world's leading hotel operators and market leaders. It represents several diverse brands, from budget lodgings to luxurious accommodation, including Novotel, Mecure, The Sebel and Sofitel.

THE CHALLENGE

Some locations within Australia needed an additional web presence distinct from the Accor hotel booking engine. This was mainly due to specific Accor properties offering a lot more than just accommodation. They required a platform/local web presence to market local ticketed events, weddings functions, restaurant and bar facilities, as well as booking conferences and meeting rooms.

OUR SOLUTION

Microsolve came to their help by designing and developing custom websites and managing their whole website solution for the Accor properties in their portfolio. This allowed their marketing teams to focus on promotions and marketing activities, while Microsolve took care of their online presence.

Microsolve was also required to integrate the website with the global Accor Hotel booking engine. Microsolve understood the need to comply with the well-established brand guidelines and worked with Australia Accor head office to ensure the brand guidelines were met across several of the brands.

Microsolve’s team understood the importance of Accor’s brand compliance and managed the need to promptly and efficiently update each of the individual properties constantly changing marketing initiatives.

THE BENEFIT

Our client has peace of mind knowing the professional and friendly IT experts from Microsolve look after their local custom-built websites. Microsolve provides tailored updates of content to keep events at the hotel current, with bookings through the site conveniently available. Having the brand websites within the portfolio has provided strength to their digital marketing initiatives. They now have several custom-build websites that are easy to manage, have an improved search engine with a strong focus for the websites to be tablet and mobile device friendly.

WHAT THEY GOT

Rooty Hill RSL Case Study Solution Includes:

  • Custom Website Design
  • Responsive Design
  • Lean UX
  • Website Hosting
  • Managed Content Changes
  • Bookings Integration
  • Domain Management
  • Hosted Email
  • Brand development and Brand Compliance
Make their success yours...
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