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Your Email Reputation Matters!

Email reputation is a measure of howdomain_status_a trustworthy your business’s email domain appears to inbox providers and spam filters. This is measured on factors like sending habits, content quality, recipient engagement, and the use of security protocols such as DMARC, SPF, and DKIM.

For Australian organisations, particularly those in aged care, healthcare, and professional services, a strong email reputation is essential to ensure critical communications - like appointment reminders, patient updates, or confidential client information - consistently reach their intended recipients’ inboxes, not the spam folder!

Poor email sender reputation can result in emails being blocked, marked as spam, or blacklisted, potentially disrupting operations and damaging your organisation’s credibility.

With cyber threats and phishing attacks on the rise, especially targeting sensitive sectors, maintaining a positive email reputation is vital for protecting your brand, safeguarding client data, and supporting compliance with Australian regulations.

By investing in email reputation management, including regular monitoring, email authentication, and list hygiene, businesses can improve email deliverability, prevent email spoofing, and enhance overall security to ensure your messages always reach the right people.

The Benefits of Email Reputation Management

Better Email Deliverability

Good email reputation ensures your messages reach the intended recipient. No more delivery to spam folders!

Business Email Security Improved!

By activating the email authentication protocols that make up the email reputation management system, you significantly reduce the opportunity for unauthorised use of your domain for malicious purposes.

Protection Against Business Email Compromise

Business Email Compromise attacks can be devastating. Our email reputation management system prevents domain impersonation attacks.

Brand Protection

A positive email reputation improves your brand image fostering trust among your customers and partners - they know that an email that looks like it's from you IS from you!

Explore Email SolutionsOur Benefits to You

Email Reputation - Case Studies

Sapphire Coast Community Aged Care

Sapphire Coast Community Aged Care (SCCAC) faced critical disruptions in their broadcast email communications following the enforcement of new deliverability rules by Google and Yahoo in early 2024.

These changes, designed to combat spam and phishing, inadvertently blocked SCCAC’s essential communications-jeopardising timely updates to staff, residents, and families.

Read more

Woodward Finance

Faced with an almost impossible deadline to run an effective End of Financial Year email campaign, Microsolve didn't just deliver, the exceeded our expectations.

Achieving a 99.7% delivery rate while protecting our primary domain reputation was exactly what we needed.

Read More
Your email security protocols (DMARC, SPF, DKIM) Dashboard

Email Reputation Management That Delivers!

  1. Comprehensive DMARC, SPF, and DKIM Implementation & Monitoring:
    We set up and continuously monitor the essential email authentication protocols (DMARC, SPF, DKIM). These settings verify your email identity, prevent domain spoofing, and ensure your business emails reach inboxes, not spam folders. The presence and accuracy of these settings is critical for compliance and security in aged care, healthcare, and professional services.
  2. Real-Time Threat Intelligence & Alerts:
    Our service provides real-time monitoring and instant alerts for un-authorised use of your domain for sending email. This type of alert is an early indication of phishing attacks, domain-spoofing activity, or mis-configuration of your email service. These alerts prevent business email compromise and protect sensitive information fast.
  3. Automated DMARC Policy Management:
    We automate DMARC policy updates and enforcement, making it easy to adapt to evolving threats and maintain strong protection without manual intervention, ideal for busy organisations with limited IT resources.
  4. Advanced Domain Spoofing & Phishing Prevention:
    By proactively blocking unauthorised senders and monitoring for impersonation attempts, we safeguard your brand reputation and prevent fraudulent emails from reaching your clients or patients.
  5. Detailed Analytics & Deliverability Insights:
    Access easy-to-understand reports on email performance, sender reputation, and deliverability rates. Our analytics help you identify issues, maintain list hygiene, and continuously improve your email campaigns for better engagement and compliance.
Email Reputation - Marketing's Problem?Email's - A Nasty Surprise

Is Email Reputation Management for You?

Not knowing is no protection - before you read any further check your domain using our FREE ANALYSIS tool.

If you rate as an A or A+, WELL DONE - your domain has a great reputation and you are well protected from domain impersonation attacks and your outbound email is going to land where you expect!

A result of a B, C, D or F indicates a poor reputation and there is work to be done - we can help!

 

email management with real-time encryption, duplication and indexation

How It Works

Our email reputation management service leverages PowerDMARC's advanced technology to:

  1. Analyse your current email infrastructure - our team implement an email deliverability monitoring solution to identify all sources of email on your nominated email domains, assess each source against a list of known and authorised sending services and build out the required records to approve these senders;
  2. Implement necessary authentication protocols - using information gathered in step 1, appropriate DNS records (SPF, DKIM and DMARC services) are deployed across the DNS domains registered for your Organisation (including those NOT used for email).  Settings are initially set to monitor and report and are moved to quarantine and finally block as confidence in the authorised sending list is confirmed preventing email spoofing and improving your business email security;
  3. Monitor your email reputation continuously - environments and systems evolve and email reputation management is no different - deployment of new applications or SaaS platforms require updates to settings and monitoring data rapidly identifies sources of potential Cyber threats;
  4. Provide actionable insights and recommendations - unexpected changes in the volume or sending patterns of email are identified rapidly through the actions dashboard with optional auto-alerting - such alerts may provide early indication of a system compromise, or mis-use of a communication tool needing further investigation;
  5. Automatically adjust policies to maintain optimal security - visibility allows action and our team are always looking for changes that need attention!
Contact UsThe Microsolve Advantage

Why Choose Microsolve for Email Reputation Management?

  • Expertise: Our team of IT specialists has extensive experience in email systems and management, ensuring a comprehensive and reliable solution. 
  • Customised Approach: We tailor our services to meet your specific business needs and risk tolerance. 
  • Ongoing Support: We provide continuous monitoring and support to maintain your email reputation and address any emerging threats. 
  • Integrated Security: Our email reputation management service seamlessly integrates with our other cybersecurity offerings, providing a holistic approach to protecting your digital assets.
 
By partnering with Microsolve for email reputation management, you're not just implementing a service – you're investing in the security and reliability of your business communications. Let us help you build and maintain a strong email reputation that supports your business goals while keeping cyber threats at bay.
Case Study - Restoring Reliable Email Delivery

Frequently asked questions

What is email reputation management and why does it matter for Australian businesses?

Email reputation management is the process of monitoring, protecting, and improving your business’s email sender reputation to ensure your messages consistently reach inboxes instead of spam folders. For Australian organisations in aged care, healthcare, and professional services, strong email reputation is crucial for secure, reliable communication and brand protection.

How can email reputation management improve email deliverability for aged care, healthcare, and professional services?

By implementing authentication protocols like DMARC, SPF, and DKIM, Microsolve helps verify your emails as legitimate, reducing the risk of messages being blocked or marked as spam. This is especially important for sectors where timely, confidential communication is essential.

What are the main benefits of Microsolve's email reputation management service?

Our service improves email deliverability, protects your brand from phishing and spoofing, helps prevent business email compromise (BEC), and supports compliance with Australian privacy and security standards.

How does Microsolve's email security solution prevent business email compromise and phishing?

We use advanced email authentication (DMARC, SPF, DKIM) to stop cybercriminals from impersonating your domain. Our real-time monitoring and threat intelligence alert you to suspicious activity, helping you respond quickly and prevent fraud.

What is DMARC, and how does it help protect my business email domain?

DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication protocol that prevents unauthorised use of your domain. By enforcing DMARC, Microsolve helps stop email spoofing and ensures only trusted emails are delivered on your behalf.

How does Microsolve support ongoing email reputation monitoring and reporting?

We provide continuous monitoring of your domain’s sender reputation, deliverability rates, and authentication status. You’ll receive regular reports and proactive alerts, so you can maintain a healthy email reputation and address issues before they impact your business.

Is email reputation management important for compliance in aged care and healthcare?

Yes. Maintaining a strong email reputation and secure email practices helps your organisation comply with Australian data privacy and security regulations, protecting sensitive patient and client information from cyber threats.

How do I get started with Microsolve's email reputation management service?

Contact our team for a free assessment. Whether you’re a small clinic, a large aged care provider, or a professional services firm, we’ll review your current email setup, recommend tailored solutions, and guide you through implementation.

This sounds Expensive!

Complex to understand and implement - Can be!

Expensive? No.

Monthly management costs for a great email reputation management service are about the same as a cup of coffee a week.  For the level of protection and improved email deliverability you receive, certainly not expensive!

Contact Us

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